Moroso
Soft Heart Armchair
Price € 4.746,00
With its playful heart-shaped silhouette, the Soft Heart armchair by Moroso represents an ironic and irreverent piece of furniture. Usable as a soft seat, but also as a pure decoration of the environment, Soft Heart is part of a line of furniture that has made the history of Moroso, the iconic Spring Collection, designed by Ron Arad in 1991 using some of his creations as a base. most famous that in previous years had depopulated in the circuit of London design galleries. Soft Heart is made of polyurethane padding and has an external covering in polyester fiber, not removable.
W.104 x D.65 x H.78 cm
Salvioni Design Solutions delivers all around the world. The assembly service is also available by our teams of specialized workers.
Each product is tailor-made for the personal taste and indications of the customer in a customized finish and that is why the production time may vary according to the chosen product.
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Design has always been the guiding star of Moroso, even in its most courageous and avant-garde variations. This is why, under the farsighted artistic direction of Patrizia Moroso, the company was able to establish strong relationships with visionary designers from all over the world by finding them the ideal environment to create their most daring creations. This was possible also thanks to the strong roots in the artisan tradition of a land like Friuli Venezia Giulia, with its strong ethic work and its meticulous attention to quality.Read more
Designed by
Ron Arad
Ron Arad (1951-) is a British artist and designer of Israeli origins, protagonist of the successful London underground design season of the 1980s and later became a world-renowned designer. Born in Tel Aviv, after studying art in Jerusalem he moved to England at the age of twenty-two and continued his studies under the guidance of avant-garde architect Peter Cook. In 1981 he opened the One Off studio and began the production of unusual furniture-sculptures in a limited series: these are seats and objects in welded metal with a post-industrial aesthetic in which the idea of recycling predominates. His first experiences with series design came with the Swiss company Vitra in 1987, for which he created his famous Well Tempered Chair. He therefore attracts the attention of some enlightened entrepreneurs of Italian design, who give him the opportunity to measure himself with large-scale production: from Kartell, which convinces him to abandon metal and compete with a more accessible material such as plastic, up to brands known for their research activities such as Moroso, Magis, Driade and Venini. He headed the product design department of the Royal College of Art in London from 1997 to 2009.Read more