Memphis Milano
Ginza Storage Unit
Price € 11.580,00
The Ginza bookcase, designed by the Japanese Masanori Umeda for Memphis, has a witty and typically 80s look. Shelves and chests of drawers combine in a vaguely anthropomorphic figure that recalls that of a cartoonish robot, a friendly mecha that almost seems to move a step forward towards the observer. It was designed in 1982, a period in which typical Japanese anime was beginning to spread in Italy with great success, to which Umeda evidently refers with an amused pop quotation. The constituent elements of this stylized figure are those typical of the Memphis aesthetic, essential geometric shapes with bright edges, juxtaposition of bright colors, extensive use of plastic laminate.
W.150 x D.42 x H.175 cm
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Memphis was born in 1980 as an expression of radical design embodied in the creative genius of Ettore Sottsass, a pivotal figure around which young designers and architects from all over the world gather. A unique, ingenious and futuristic idea inspires this group of promises of contemporary design who set to work to create a collection of objects capable of embodying not only the highest expression of the radical movement, but its explicit crowning molded by the wise hands of Ettore Sottsass, Aldo Cibic, Matteo Thun, Marco Zanini, Martine Bedin, Michele De Lucchi, Nathalie Du Pasquier and George Sowden.Read more
Designed by
Masanori Umeda
Masanori Umeda (1941-) is a Japanese designer famous for his ironic and excessive creations that have become true emblems of postmodernism. Graduated in 1962 from the Kuwusawa Design Institute in Tokyo, he then moved to Milan where he lived for many years. Here he began his career working in the studio of Achille and Pier Giacomo Castiglioni (from 1967 to 1969), and then worked in the 1970s as a consultant for Olivetti. In 1981 he was called by Ettore Sottsass to design for the first collection of the Memphis Milano collective, giving life to some of the most surprising creations of the group such as the Tawaraya bed-ring or the Ginza Robot storage unit. In the middle of the decade he decides to return to Tokyo to found the U-Metadesign studio but continues to maintain a strong link with Italy, creating, for example, for the Tuscan Edra a series of "floral chairs" conceived as a humorous rediscovery of values of nature against the excesses of consumerism.Read more