Magis - Rocky Rocking Horse | Salvioni
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Magis
Magis has always been a counter-current and ambitious company. From the name, a Latin adverb that means "more", Magis declares its will to go further: beyond the customs and commonplaces of the project, with a constant tension towards novelty; beyond technical barriers, through experimentation with new technologies; beyond the boundaries of the market, with a strong export vocation. That of Magis is a democratic and accessible design, which gets the best from a material with low prices like plastic. A vocation to inclusiveness that has led the brand to also develop the famous Me Too line, the only collection of furniture for children in which the products are not a simple reduction in scale of their traditional versions, they but are entirely designed from the outset “to child size".Read more

Designed by

Marc Newson

Marc Newson
Marc Newson (1963-) is one of the most prominent figures on the contemporary international design scene. Born in Australia, he studied sculpture and jewelry design in Sydney and then became interested in furniture design, proposing individual exhibitions for his self-produced creations such as the famous Lockheed Lounge chaise longue (1986). His works of this early period already contain a sum of what will be his peculiar stylistic code, based on fluid forms imbued with biomorphism and enriched with futuristic accents. Cosmopolitan designer, he worked for a long time first in Tokyo and then in Paris, before finally settling in London. He achieved great international fame in the early 90s thanks to his creations for important Italian brands such as Flos, Magis, Moroso and, above all, Cappellini, the first Western company to have the courage to bet on him. Over the years he leaves furniture design in the background and focuses on collaborations with major international brands, working on special projects for Louis Vuitton, Ford, Airbus and playing a central role as a design consultant for Apple. In parallel, his work on limited series reaches a real status-cult, with his creations that reach millionaire prices at auctions all over the world, so much so that he becomes the only designer represented by Gagosian, one of the most important galleries in the world contemporary art to the world.Read more