Edra
Standard Sofa
Modular
The Standard sofa by Edra, designed by Francesco Binfaré, is one of the great symbols of the production of the famous Tuscan brand. It was born with a single North Star: comfort. Anyone who has tried it can only be conquered by its surprising comfort, due to an exclusive Edra patent, the "Intelligent Pillow". Thanks to this technical innovation, the armrests and backrest are not rigid, but can be freely modeled as you prefer with a simple movement of the hand, allowing them to continuously transform according to the desired sitting position. Standard is a deep sofa, equipped with large islands and chaise longue, designed for use in the name of relaxation and informality. Its modularity also reflects its multifaceted and irregular style, with big compositions enriched by large terminals on which to lie down comfortably.
Modular sofa available in several compositions and sizes
Salvioni Design Solutions delivers all around the world. The assembly service is also available by our teams of specialized workers.
Each product is tailor-made for the personal taste and indications of the customer in a customized finish and that is why the production time may vary according to the chosen product.
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Edra, an eclectic Tuscan brand specialized in the manufacture of sofas and other upholstered furniture, is famous worldwide for the peculiar mix of imaginative flair and sophisticated elegance that characterizes its lounges. Contrary to the work of many other companies with eccentric and original products, Edra bases her work on an in-depth study of materials, which often lasts several years and in some cases also leads to the license of innovative technical solutions designed to obtain maximum comfort. This is the case of the exclusive padding in Gellyfoam®, an innovative polyurethane foam that makes the seat particularly welcoming.Read more
Designed by
Francesco Binfaré
Francesco Binfarè (1939-) was one of the great protagonists of Italian design of the second half of the twentieth century, although his role remained behind the scenes for a long time. The first part of his peculiar professional path is linked to Cassina, a company he joined in 1963 on the initiative of Cesare Cassina who assigned him the role of creative driving force within the company. His role soon took shape in the management of relationships with external designers, whom he accompanied throughout the entire process from an initial project idea to the finished product. Starting from 1966 he also exercised this role in parallel for the newly formed C&B Italia (today's B&B Italia), founded by Cesare Cassina together with Piero Busnelli: as director of the Binfarè Research Center he was the protagonist of the entire first phase of C&B production, contributing to the creation of masterpieces such as the Up armchair by Gaetano Pesce, his great friend. Binfarè, always alien to the rigid functionalist dictates of Modernism, promoted and helped designers who prefigured the bold experimentalism of Radical Design, from Mario Bellini to Paolo Deganello. In 1973, with the separation between Cassina and C&B, he moved to the helm of the Cesare Cassina Research Centre, and from here he took care of the development of the brand for almost twenty years with particular attention also towards communication and the launch of products, protagonists of large installations in occasion of the Salone del Mobile. At the beginning of the 90s he began a career as a designer on his own and was called to work for Edra by Massimo Morozzi, art director of the brand. Binfarè has created many of the most famous and appreciated sofas of the Tuscan brand, from the Standard model to the Flap or On The Rocks, all of which have become huge international bestsellers thanks to their non-conformist shapes that deconstruct and recreate the classic concept of the sofa. His journey culminates in the recognition of a Compasso d'Oro for Lifetime Achievement in 2022, a fitting tribute to a key figure who remained in the shadows for too long.
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