Minotti and Poliform | Differences, strengths and peculiarities

Minotti and Poliform are two large leading companies in the luxury furniture sector, born from the entrepreneurial strength of the “Brianza del Mobile” and the design ferment that has always animated the world of Made in Italy furniture and design.

The history of Poliform begins with Alberto Spinelli, Aldo Spinelli and Giovanni Anzani, a trio that in 1970 laid the entrepreneurial foundations of what is now a true multinational with more than 400 stores around the world, capable of producing and exporting its products and its know-how, spreading a taste for sober, elegant and highly recognizable furniture.

Minotti represents the excellence of Made in Italy in the contemporary furniture sector. It was founded in 1948 in Meda by Alberto Minotti and quickly took on an industrial mold that allowed it to expand, reaching the taste and needs of the international luxury market. The Minotti style embodies a typically Italian vision of furniture, with elegant proportions and ergonomic shapes expressed in an extremely modern and functional way.

Comparing these two brands of excellence is not easy as they both summarize the best of Made in Italy production, craftsmanship and design. Yet we have attempted to venture into this experiment to highlight their strengths and peculiarities, what has made their signature so famous and the reasons why they are still unequivocally perceived as trailblazers in their sector.

Day Systems and Wardrobes | The Core Business

The Poliform catalogue was born and initially developed around the world of TV systems and wardrobes, key elements of a living area and a sleeping area experienced as a reference point for the day and for social life at home. Poliform living systems are characterised by elegance and richness of details in addition to the variety of essences and materials used. They include important structures because their presence in the living area is important. Representative of this style is Wall System, a historic furnishing programme with exceptional versatility, customisable in every part and modular to best satisfy any structural need.

Total Look and upholstery

Over the years, however, Poliform has extended its production to all areas of the home, multiplying the catalogue offerings and thus making it possible to furnish every room with a coordinated and harmonious taste, full of aesthetic references that make the whole more pleasant and distinctive. Fundamental was the expansion of the upholstered furniture sector, today one of the many key elements of the company’s offering, and the adoption of the “Total Look” concept, or the systematic introduction of coordinated finishes within different furnishings intended to live in the same environment. Thanks to this stylistic choice, Poliform furniture speaks the same language, making spaces more coherent and visually pleasing.

Kitchens

It is right to dedicate a separate chapter to the “kitchens” section of Poliform. The company has a solid sector dedicated to indoor and outdoor kitchens born thanks to the acquisition of the historic company Varenna, number one in the production of luxury kitchens, qualitatively and aesthetically superior both for the choice of finishes and for the meticulous value of the details. After the merger, Poliform further elevated the creative input of Varenna, giving life to a top-level department attentive to the needs of our time and able to respond to the most modern trends by offering a first-rate sector.

Today Poliform produces furnishing elements for the living area, the sleeping area and the kitchen. The latest arrival in 2023 is the outdoor, an addition destined to grow more and more.

Aesthetic coherence and design vision

Over the years, Poliform has grown and increasingly shown its character thanks to its solid management team but also to the artistic support of Jean-Marie Massaud, Emmanuel Gallina, Marcel Wanders, Soo Chan and numerous other designers who have helped it best express its artistic vision of the world of furniture. Aesthetic coherence and design vision have guided this company to success, carving out a space for it among the major manufacturers in the sector, generators of trends and bearers of a personal concept of luxury lifestyle.

The company’s solidity combined with a stable technical-production department make Poliform a leading company in its sector, guaranteeing a quality that is difficult to replicate in each of its proposals.

Upholstery and Made in Italy personality | The beginning of success

The history of Minotti begins with the living room of which it was, if not the first, certainly one of the most renowned specialists, adopting innovative and constantly cutting-edge production systems to guarantee the maximum quality of its upholstered furniture as well as an indisputable durability over time. Minotti is therefore a true guarantee for those looking for armchairs and sofas in every possible declination, a specialist in everything that is luxury and beauty, pomp but above all recognisability as demonstrated by the prestigious Hamilton and Andersen sofas, two must-haves in the sector.

Avant-garde luxury and Total Look

Over time, the Minotti catalogue has expanded, enriching itself with many other proposals for upholstered furniture and subsequently expanding its know-how to other furnishing spheres for the living room, bedroom and other domestic spaces where there is a need for sophisticated and extremely refined furniture, whose richness lies in the meticulous study of the details and finishes used. Here too, you can find a particularly successful example of “Total Look”, with finishes proposed in different furnishings to give life to more cohesive and visually elegant compositions.

Outdoor and innovation

Minotti was one of the first companies in the luxury furniture sector to invest and believe in the outdoors, creating top-level collections with captivating and extremely varied designs. The numerous proposals alternate highly diversified materials and shapes that adapt well to multifaceted contexts where there is a need to carve out a corner of style. The fortune of Minotti furniture lies not only in the wide choice, but also in the creative unscrupulousness that the company has deliberately operated, putting unique inspirations on the market.

Recognisability and inspirational solidity

Rodolfo Dordoni’s solid artistic direction has contributed to giving the company an extremely distinctive and recognizable look, indelible not only in the European imagination, but also in the international one that often tends to be equated with the concept of “Made in Italy” in a more general sense. An indelible signature that even today the new designers introduced into the company circuit have chosen to pursue, enriching it with their works. Hannes Peer, Giampiero Tagliaferri, Nendo and others like them have embraced the essence of the Minotti style, returning models inspired by it and declined according to the most recent possibilities.

Two founders of the sector | Legacy of the past and heralds of Made in Italy luxury

Minotti and Poliform represent the essence of Made in Italy quality, two true founders of the genre and today spokespersons of that legacy that makes luxury furniture famous and sought after throughout the world. Their strength lies in the ability to live alone, creating complete and fully finished environments, but also to integrate and complete each other, exploiting their salient proposals to give life to even richer and more captivating projects. It is undeniable that Poliform and Minotti can integrate to transform their differences into a source of inspiration.

Integrated projects

In the wake of this spirit, Salvioni presents within its showrooms monobrand spaces created to enhance the qualities of the Total Look flanked by integrated environments where the dialogue between these two brands is strongly perceived, standing out but at the same time shining with the light of the other, in a continuous stylistic reference. The close proximity to the company showrooms also represents a preferential way to constantly grasp their spirit and new trends.