Andrés Reisinger

Andrés Reisinger (1990-) is considered a pioneer in exploring the convergence of design and digital art. Born in Argentina and living in Barcelona, Reisinger was one of the first designers capable of launching his career entirely through social networks. His creations initially originate as pure digital images, often sold as NFTs, and only later find their real counterpart through the physical realization of the product. This was the creative process followed first by his Hortensia armchair, an almost dreamlike project made entirely of rose petals and which in 2020 became so viral and discussed on the web that it attracted the attention of an established brand like the Dutch Moooi, which accepted the challenge of transforming the image into a real armchair to be mass-produced. Other of his furnishings, such as those presented by the Nilufar gallery, take the form of unique pieces. The development from digital to real is also the characteristic of his even more ambitious project “Take Over”, in which the designer created and circulated online a series of photo-realistic digital images of some buildings located in the main world capitals covered with a surreal effect by large pink sheets, a sort of colorful reinterpretation of Christo’s famous “mind wrappers”.