The inspiration for the space came from the rationalist architecture of 20–30ies; in particular the concept for the exposition area of MDF Italia at Salone del Mobile refers to the Barcelona Pavillion by Mies Van der Rohe.
Characterized by a space with pure and rigorous lines, which is literally open to the new, to the change, hosting furniture with a strong personality in the architectural elements that design the space. The composition is completely free from internal barriers and allow to perceive also all the furniture from the outside, where the only element that visually emerges is the portal that defines the exhibition space.
The new products follow the same style and philosophy of the brand in balance between functionality, formal rigor and elegance. The Heron storage systems designed by Rodolfo Dordoni, are composed by units of different height that can be totally customized, thanks to a wide range of components that makes each composition different. Also new is the Nag stool-small table, designed by Nendo, a multi-faceted and extremely versatile product designed as a folded fabric on itself which supports the table top or seat.